Colors
The combination within a layout should always include one or both primary colors. While the Bravida Blue or Green assures visual depth and brand recognition, the white adds lightness and space, and the supportive colors individually contribute to a modern, fresh and dynamic expression.
Primary colors
Bravida Blue |
Bravida Green |
PMS 7706 C
|
PMS C 3385
|
Supportive colors
In many cases it is necessary to widen the two primary brand colors, therefore we have six supportive colors. The supportive colors are designed to be used with care and never to overpower or replace our primary brand colors. Bravida Silver should only be used as a Pantone-color or foil in order to create the best silver effect possible.
Bravida
|
Bravida Light
|
Bravida Light
|
PMS 7708 C
|
PMS Process Cyan C 75%PMS Process Cyan U 75%CMYK 75.0.0.0RGB 0.182.237HEX #00B6ED |
PMS Process Cyan C 50%PMS Process Cyan U 50%CMYK 50.0.0.0RGB 131.208.245HEX #83D0F5 |
Bravida Light
|
Bravida Pink |
Bravida Silver |
PMS Process Cyan C 25%PMS Process Cyan U 25%CMYK 25.0.0.0RGB 201.232.251HEX #C9E8FB |
PMS 487 CPMS 487 U
|
PMS 877 C |
PMS (Pantone) is used when printing in separate colors (e.g., stationery).CMYK (Cyan/Magenta/Yellow/Black (Key color) is used in 4-color printing (brochures, advertising etc.)RGB (Red/Green/Blue) is the scale for screen colors (Web and PPT etc.).NCS (Natural Color System) is used for walls, doors, furniture etc. |
Color combinations
It is important that every color combination creates sufficiant contrast for legibility. Therefore a few combinations should be avoided.