Our goals
To achieve our vision, we guide our business towards key targets that reflect our ambitions on profitable growth, financial stability, being a sustainable company and having the sector's strongest brand.
Long-term profitable growth
Sales growth
Bravida aims to increase its sales by more than 5 percent per year.
A combination of organic growth and contribution from bolt-on acquisitions.
Financial stability
Adjusted operating margin
Bravida aims to achieve an EBITA margin exceeding 7%, including the dilution effect of acquisitions.
Cash conversion
Bravida aims to maintain a cash generation ratio exceeding 100% (see definitions).
Capital structure
Bravida’s capital structure aims to enable a high degree of financial flexibility and provide scope for acquisitions. The company’s target is a ratio of < 2.5x net debt/EBITDA.
Dividend policy
Bravida’s objective is to pay out at least 50 percent of the Group’s consolidated net profit, taking account of other factors such as financial position, cash flow and growth opportunities.
A sustainable company
Sustainable use of resources - efficient production and energy-efficient offerings.
- From 2023, we will use renewable energy in 100% of the premises we rent.
- By 2025, we will reduce the CO2 impact of our own business activities by 30% compared to 2020.*
- The long-term goal is to be carbon-neutral throughout our value chain by 2045, so that our customers can be as well.
*Refers to Scope 1 greenhouse gas emissions (direct emissions from our vehicles).
Social responsibility
Health and safety at Bravida
At Bravida our vision is to eliminate occupational injuries entirely. We put health and safety first, and we care about each other.
- By 2026, we will reduce the Lost Time Injury Frequency Rate* (LTIFR) to below 5.5.
*Lost Time Injury Frequency Rate – number of accidents that lead to at least one day of sickness absence per million working hours.
The most attractive employer
Bravida wants to be the best employer in the industry. Together, we’re building a team in which employees feel safe – and thrive and develop.
- Our goal by 2026 is for the proportion of employees who recommend Bravida as an employer, to be higher than 20 eNPS (employee Net Promoter Score).
- Our goal is also to double the share of female leaders, from 8 % to 16 % by 2026.
Conduct and supply chainÂ
Shared compass for business activities
As employees, we expect responsible behaviour from each other. And we have equally high expectations of our suppliers.
- Starting from 2023, all employees will have completed Bravida's sustainability training, which is based on the Sustainability Policy, along with training in the Code of Conduct.
- By 2026, we aim to have 90% of our centrally contracted suppliers complete our supplier assessment and accept our Code of Conduct for suppliers.
A strong brand
The strongest brand in the industry
Our ambition is to be the strongest brand in the industry - in the entire Nordic region.
- Our goal by 2026 is for the proportion of customers who recommend Bravida to be higher than 60 NPS (Net Promoter Score).
